Our Story
In 2020, Humble and Free Wadadli was birthed out of the Rastafari community and out of the need for locals and visitors alike to experience life’s gems—the natural world around them and authentic human connection. Since its beginnings, Humble and Free Wadadli has become an award-winning eco-tourism company that offers in-person and digital experiences that honor and amplify nature, culture, and community in Antigua and beyond.
What We Do
Farming For A More Food-Safe Antigua
We aim to balance ecological preservation and socioeconomic advancement. 75% of tour earnings go towards preserving the land and producing produce that is distributed locally.
Eco-Experiences
Our mission is to provide visitors and locals alike with access to Antigua's lesser-known trails, hidden past, and breathtaking scenery through unique and engaging experiences. Our experiences are centered around the history and culture of Rastafari, stimulating all of your senses.
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Concsious Collaborations
We collaborate with organizations that share our principles and endorse local enterprises that promote natural living and holistic health. Our aim is to amplify and cultivate a thriving community of entrepreneurs.
Our Commitment to Community and Sustainability
At the core of our mission is a commitment to fostering a sustainable and culturally rich Antigua. A significant part of our journey is deeply rooted in supporting the vibrant Rastafari community. With a pledge to give back, 10% of the proceeds from every deluxe eco-tour experience go directly to initiatives that uplift and sustain the rich cultural tapestry of Rastafari. Additionally, 75% of our company's proceeds contribute directly to sustainable farming initiatives, propelling our mission to cultivate change by promoting local agriculture that nourishes both the land and its people. Through these combined efforts, we strive to create a positive impact that resonates not only with the communities we engage with but also with the environment we are privileged to explore.
Our Partners
Have an idea or experience you'd like to collaborate with us on? Let's work together to create a real difference in our local community. Check out some of the brands we currently partner with.
